This is a little late, but I forgot I needed one more. I have since finished my books and have zeroed my focus down to a possible topic regarding the recent makeover of the Miami Marlins. THe Marlins made a lot of changes this offseason. They moved into a brand new (and controversial) new ballpark. They changed their logo, uniform, and colors in an attempt to rebrand themselves. And finally they made a number of on field changes. There was a great article in Sports Illustrated focusing on the Marlins Makeover and branded it is "one of the biggest gambles in baseball." I think it would be very interesting to use the themes from The Tipping Point and Predictably Irrational to try and predict or evaluate what the Marlins have done.
One a separate note, while I was surfing the endless bounds of the internet I found an hour long podcast that is just a conversation between the authors of the two books I read: Dan Ariely and Malcolm Gladwell. I have listened to the first twenty minutes so far and it is very interesting hearing them discuss their books and compare their two ideas.
Wow! Great find. Can you send me the link? I know a few students who'd be interested. I like your decision to focus on the Marlins and your intention of trying to nail down the tipping point. This should be an interesting, fun paper. I look forward to reading it.
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