Sunday, December 18, 2011

Mock RBI Commercial (1st one, 2nd try)

AUDIENCE: Innercity Youth
ETHOS: Funny, On their level
PATHOS: Empowered, Inspired
ACTION: Join an RBI Youth League

1 comment:

  1. Dan: This is getting better. The upspeak is killing you! But I know you're working on it. You've picked a neat organization, and your audience segment and action make total sense.

    At this point, what I'm most unclear about is what, exactly, the group does. Is it a chance for me to play baseball? If so, talk more about this--THAT'S what will get a kid excited. The other things are interesting, but keep the focus of your pitch on what the kids will care about most: a chance to play baseball and make it to the bigs, as you (C.C.) did.

    Ethos: You don't quite have it written down right. You're not really being all that funny, right? See if you can describe this more accurately.

    You've got a great idea here; now, see if you can modify it a bit more to better fit the needs and interests of your audience segment.

    Grade so far: 35/50

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